Frequently Asked Questions
How does your press outreach avoid spam?
We build beat-specific lists, write one-to-one pitches, and confirm opt-in before recurring updates. We also throttle cadence and retire contacts who don’t engage.
What does success look like beyond article count?
We track message pull-through, link quality, share of voice, referral conversions, and qualitative feedback from editors alongside coverage totals.
How do you price your services?
Fixed-scope packages for common needs and custom retainers for ongoing programs. All pricing is transparent in our catalog with clear deliverables.
How long does it take to see coverage?
Simple announcements can land within 1–2 weeks. Larger narratives and bylines usually take 4–8 weeks to research, draft, and place.
Do you offer crisis communications?
Yes. We run risk assessments, scenario plans, and media protocols. We also provide on-call support during active issues with preapproved statements.
Can you guarantee placements?
No one can ethically guarantee editorial outcomes. We maximize likelihood through relevance, timing, evidence, and strong relationships.
How do you work with regulated industries?
We collaborate with legal and compliance early, crafting accurate, non-promissory language with proper disclaimers and references.
What access do you need to get started?
We request background docs, spokespeople availability, previous coverage, style guides, and a clear approval path.